Company’s iStack Algorithm Surfaces “Influential Creators” Across Campaigns and Categories
Carusele, a leading influencer marketing agency, recently presented over 100 influencers with 2019 Influential Creator Awards for their performance on specific campaigns for leading brands and retailers. The awards cover nine different categories of influencers who went above and beyond their contracts and helped deliver high volumes of engagement, web traffic, and sales for different brands.
“When we began to identify influencers for these awards, we started with the iStack algorithm we use across the hundreds of campaigns we’ve run,” said Erin Ledbetter, Vice President of Carusele and creator of the iStack system who personally evaluated each influencer. “The influencers we recognize today have consistently risen to the top of the campaigns on which they’ve partnered with us and we wanted to find a way to recognize their astounding work driving measurable results.”
Over the past few years, Carusele has been recognized for many of the proprietary algorithms they’ve produced to help measure the efficiencies of influencer marketing, including iStack, a system that’s designed to rank the performance of each influencer relative to one another in each campaign and cStack, which ranks the performance on each individual piece of content.
“Our process for identifying the right influencers for the job is what helps our clients succeed,” said Jim Tobin, President of Carusele. “Too often we’re seeing brands hire influencers for the wrong reasons and not properly vetting their partners. At Carusele, we not only look at data such as audience composition and past performance, but we manually go through each profile to make sure the influencer is a right fit for the audience and the brand.”
For more information on how Carusele evaluated the 2019 Influential Creators and for a glimpse at some of their high-performing content visit https://blog.carusele.com/best-influencers-for-brands-to-partner-with-in-2019.
Carusele, which won the 2017 Small Agency of the Year Award at the Shorty Awards, is the only influencer marketing company providing guaranteed results, such as reach, engagement, web traffic, and conversions, to America’s best brands and retailers. The company was spun out of Ignite Social Media (the 2016 Social Media Agency of the Year Worldwide) in 2015. Carusele is also known for developing a series of algorithms for measuring influencer marketing success and offering clients four ways to optimize their campaigns, with results guaranteed.