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Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous celebrities....
In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce...
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Over the past few years, data has consistently shown that the number one issue brand marketers have with influencer marketing is the ability to meaningfully measure success. Instead, everyone keeps...
This article originally appeared on Forbes, on March 4, 2019
We’re always looking out for content creators that not only create gorgeous content but are able to craft a recipe that drives engagement. Through our work with a variety of food, retail and CPG...
On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...
Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated...
Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...
At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...
We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over fake...