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9 Influencer Marketing Metrics to Impress Your C-Suite; Free, On-Demand Masterclass
9 Influencer Marketing Metrics to Impress Your C-Suite; Free, On-Demand Masterclass

Over the past few years, data has consistently shown that the number one issue brand marketers have with influencer marketing is the ability to meaningfully measure success. Instead, everyone keeps...

5 Influencer Marketing Metrics You Aren't Using, But Should Be
5 Influencer Marketing Metrics You Aren't Using, But Should Be

This article originally appeared on Forbes, on March 4, 2019

5 Recipe Content Creators You Should Follow
5 Recipe Content Creators You Should Follow

We’re always looking out for content creators that not only create gorgeous content but are able to craft a recipe that drives engagement. Through our work with a variety of food, retail and CPG...

Why Influencer Reach is Irrelevant
Why Influencer Reach is Irrelevant

On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...

3 Influencer Examples Driving Real Business Results
3 Influencer Examples Driving Real Business Results

Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated...

5 Reasons to Build a Campaign Around Micro Influencers
5 Reasons to Build a Campaign Around Micro Influencers

Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...

Five Mommy Influencers You Should Be Following
Five Mommy Influencers You Should Be Following

At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...

3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience
3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience

We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over fake...

Carusele Releases Calculator to Allow Brands to Estimate True Views from Their Own Influencer Marketing Campaigns
Carusele Releases Calculator to Allow Brands to Estimate True Views from Their Own Influencer Marketing Campaigns

Tool Designed to Lift Veil from “Max Potential” Campaigns Carusele, a leading influencer marketing agency, today announced the release of a new free tool designed to let anyone calculate the likely...

How to Amplify Influencer Content with Paid Media
How to Amplify Influencer Content with Paid Media

It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.