Why Media Targeting Should Be An Essential Component of Your Influencer Programs
One of the largest problems with influencer marketing: targeting the right audience
How Influencer Managers are Complicating the Industry
Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?
The Challenges of Influencer Marketing Attribution
Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...
Should Your PR Team Own Influencer Marketing?
Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.
9 Steps to Influencer Marketing Success
In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten...
How To Determine Influencer Rates
How to Determine Influencer Rates Ever find the perfect influencer for your campaign and sit there scratching your head thinking, what the heck should I offer to pay this person? Aside from...
Benchmarks for Influencer Marketing Campaigns
Influencer marketing comes in many forms and generally operates on channels neither the influencer nor the marketer controls. As a result, finding industry standards in a world filled with...
5 Ways to Tell If Your Influencer is Influential
Are your influencers likely to actually influence behavior?
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also