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Can an Influencer Influence Audiences That Don't Follow Them?
Where Does Influence Come From?
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
7 Unexpected Brands Successfully Leveraging Influencer Marketing
Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...
4 Ways to Optimize Your Influencer Marketing Programs
OPTIMIZING Influencer Marketing PROGRAMS in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...
Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts
What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8 conference...
Evaluating Influencer Performance: 5 Things to Consider
Unlike typical marketing campaigns, influencer marketing adds an additional level of complexity; the influencer. Get it right, and you have a highly efficient marketing campaign. Get it wrong, and it...
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced in...
How to Measure the ROI of An Influencer Campaign
The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...
The Ultimate Checklist for Vetting Influencer Partners
Vetting Influencers for Marketing Programs isn't Easy Whether you're manually digging through social media channels, using a tool, or partnering with an agency, identifying the right influencers to...
UPDATE: Why Influencers Are Increasingly Walking Away From Managers
Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...