Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...
At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...
We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over...
Tool Designed to Lift Veil from “Max Potential” Campaigns Carusele, a leading influencer marketing agency, today announced the release of a new free tool designed to let anyone calculate the...
It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.
One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.
Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. ...
One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...
Influencers: Start watching your Saturation Rate!
HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...