It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to switch that brain into holiday mode and start thinking about booking your 2019 holiday influencer marketing campaigns NOW!
Why the rush when the holidays are still three months away?
Because other brands are.
Not only has your competition potentially secured the best of the best influencers for the holiday season, but these influencer are already hard at working creating their holiday content. It's true, some influencer's homes are already a beautiful winter-wonderland scene ready for content creation. It makes sense though because they have lives too and want to be able to enjoy their holiday with their family, so getting ahead of the game is essential.
Additionally, by waiting another month or two and asking an influencer to partner with you during one of the most hectic times of the year, rates are going to increase. We've seen influencers inflate their rates two or three times more because their personal schedules, rush charges, and more.
So if the holiday season is a big selling point for you brand, now's the time to get ahead of the game. And if you're working with a company like Carusele, payment isn't required until content is ready to go live, so planning ahead won't interrupt your monthly budget or cash flow. The important thing is to lock-in the best people for the job at a quality rate before someone else does.
We'd love to help you get ahead of the game this year, so check out some of our past holiday campaigns with brands like Vera Bradley, Bed Bath & Beyond, or REEDS Jewelers. If you're interested in learning how we can drive some of those holiday sales for your brand too, contact us using the form below and we'll reach out to set up a call.