One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...
Influencers: Start watching your Saturation Rate!
HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through...
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...
Are Fake followers a crisis for the influencer industry? This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...
Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...
Question: Is it easy to measure influencer marketing for eCommerce brands?