Recently The New York Times wrote an article about the rising popularity of nano-influencers, as opposed to brands using micro-influencers or macro-influencers, and a lot of people in the industry...
Brands trying to compare the cost of an influencer campaign to the cost of buying ads themselves on social channels are making a mistake - here's why.
While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts....
Influencer marketing - it's taking over the world! Ok, ok - the marketing world at least. And as a marketer, understanding the basics of influencer marketing is a MUST. If your boss comes to you...
This article was originally appeared on Forbes, on November 8, 2018.
Carusele, a leading influencer marketing agency, today announced a new offering of white label services for agencies and in-house marketing teams. Carusele can apply the experience of over 150...
One of the largest problems with influencer marketing: targeting the right audience
Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?
Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...
