5 Ways to Tell If Your Influencer is Influential
Are your influencers likely to actually influence behavior?
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also
How Facebook Premieres Can Help Improve Influencer Live Streams
Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...
New Research Suggests Snapchat Isn't Dead
If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.
Urban Outfitters Promotes Influencer Halloween Costume
Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.
The 2018 Mystery Trip: Where Are We Going?
Tomorrow is one of the best days of the year! It's our annual Mystery Trip where both of our offices in Raleigh and in Detroit show up at the airport very early in the morning and learn where...
The Double Lives of Influencers
You may think you know your influencers, but did you know that many of them are living double lives?
Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?
Here at Carusele, we often find ourselves in between an influencer who wants to do informal, conversational content to really inspire their followers, and a legal team who wants to make sure...