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Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the...
Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely because...
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same goes...
Where Does Influence Come From?
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...