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Who Cares If An Influencer Bought Followers?
Who Cares If An Influencer Bought Followers?

Are Fake followers a crisis for the influencer industry?  This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...

Four Influencer Marketing Lessons Learned From Fyre Festival
Four Influencer Marketing Lessons Learned From Fyre Festival

If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...

Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit
Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit

Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...

Is It Easy to Measure Influencer Marketing for eCommerce?
Is It Easy to Measure Influencer Marketing for eCommerce?

Question: Is it easy to measure influencer marketing for eCommerce brands? 

Do Fake Followers Really Matter?
Do Fake Followers Really Matter?

I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?

How A New Brand Drove eCommerce Sales with Influencer
How A New Brand Drove eCommerce Sales with Influencer

Driving eCommerce Sale with Influencer Marketing Doesn't Have to Be Rocket Science Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through

How to Use Influencers For A Regional Campaign
How to Use Influencers For A Regional Campaign

Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local...

Educate and Entertain: Creating Content Audiences Want to Engage With
Educate and Entertain: Creating Content Audiences Want to Engage With

5 Considerations to Help Simplify Influencer Content Approvals
5 Considerations to Help Simplify Influencer Content Approvals

We've covered trends in the influencer industry a lot and you may have seen our recent predictions for influencer marketing for 2019. One thing we haven't talked about much though is the growing...

5 Things to Consider When Sending Influencers On Location
5 Things to Consider When Sending Influencers On Location

It is no secret that influencer marketing is rapidly evolving and brands are looking for ways to engage influencers in a personal experience so they will create authentic, high-quality content and...