The Carusele blog

Subscribe to The Spin!

Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

5 Reasons to Build a Campaign Around Micro Influencers
5 Reasons to Build a Campaign Around Micro Influencers

Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...

Five Mommy Influencers You Should Be Following
Five Mommy Influencers You Should Be Following

At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...

3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience
3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience

We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over...

Carusele Releases Calculator to Allow Brands to Estimate True Views from Their Own Influencer Marketing Campaigns
Carusele Releases Calculator to Allow Brands to Estimate True Views from Their Own Influencer Marketing Campaigns

Tool Designed to Lift Veil from “Max Potential” Campaigns Carusele, a leading influencer marketing agency, today announced the release of a new free tool designed to let anyone calculate the...

How to Amplify Influencer Content with Paid Media
How to Amplify Influencer Content with Paid Media

It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.

How To Predict Real Results for Your Next Influencer Marketing Program
How To Predict Real Results for Your Next Influencer Marketing Program

One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.

What
What "The American Meme" Isn't Telling You About Influencer Marketing

Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. ...

Measuring Specific Product Sales at A Multi-Product Retailer
Measuring Specific Product Sales at A Multi-Product Retailer

One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...

Why Influencers Need to Be Mindful of Their Saturation Rate
Why Influencers Need to Be Mindful of Their Saturation Rate

Influencers: Start watching your Saturation Rate! 

What's a Good Influencer CPM?
What's a Good Influencer CPM?

HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...