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Saturation Rate: The Next Influencer Marketing Metric
Saturation Rate: The Next Influencer Marketing Metric

4 Tactical Ways to Improve Your Influencer Marketing Efforts
4 Tactical Ways to Improve Your Influencer Marketing Efforts

The 2018 Mystery Trip: Where Are We Going?
The 2018 Mystery Trip: Where Are We Going?

Tomorrow is one of the best days of the year! It's our annual Mystery Trip where both of our offices in Raleigh and in Detroit show up at the airport very early in the morning and learn where...

The Double Lives of Influencers
The Double Lives of Influencers

You may think you know your influencers, but did you know that many of them are living double lives?

Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?
Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?

Here at Carusele, we often find ourselves in between an influencer who wants to do informal, conversational content to really inspire their followers, and a legal team who wants to make sure...

The Key To A Successful Influencer Brief
The Key To A Successful Influencer Brief

A Great Influencer Brief Leads to a Great Influencer Campaign The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including...

How Long Should Your Influencer Marketing Campaign Run?
How Long Should Your Influencer Marketing Campaign Run?

Last week, we took a moment to break down how much time it takes to get an influencer marketing campaign up and running. Now, we're digging into the next phase of the campaign and looking at how...

Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach
Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach

Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating...

How to Break Through the Clutter with Influencer Marketing Content Audiences Crave
How to Break Through the Clutter with Influencer Marketing Content Audiences Crave

Make Your Influencer Marketing Content Stand Out   As influencer marketing has become more popular, there's now tons of influencer content out there. And so, a major challenge for marketers is...

Influencer Marketing Timelines: How Quickly Can You Launch A Campaign?
Influencer Marketing Timelines: How Quickly Can You Launch A Campaign?

When you're meeting with an influencer marketing agency, one of the biggest questions you're prone to ask is "how long will it take to get this campaign up and running?" In the following post,...