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Tool Designed to Lift Veil from “Max Potential” Campaigns Carusele, a leading influencer marketing agency, today announced the release of a new free tool designed to let anyone calculate the likely...
It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.
One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.
Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. Paris...
One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in the...
Influencers: Start watching your Saturation Rate!
HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you had...
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine...
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...