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How to Amplify Influencer Content with Paid Media
It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.
How To Predict Real Results for Your Next Influencer Marketing Program
One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.
What "The American Meme" Isn't Telling You About Influencer Marketing
Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. Paris...
Measuring Specific Product Sales at A Multi-Product Retailer
One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in the...
Why Influencers Need to Be Mindful of Their Saturation Rate
Influencers: Start watching your Saturation Rate!
What's a Good Influencer CPM?
HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you had...
Advanced Targeting and Influencer Marketing Can Go Together
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine...
How to Measure Influencer Sales at Retail
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...
Who Cares If An Influencer Bought Followers?
Are Fake followers a crisis for the influencer industry? This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...