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New Study Proves ROI of Influencer Marketing

Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing   In what is great news for marketers needing to prove the effectiveness of their...

Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough

Marketing in 2016 is harder than ever.   I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...

“Influencers” is a lie

The term “influencers,” as often used, is part of a great lie.

Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit

Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...

Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch

Content Marketing Company, Carusele Media, leads industry less than a year after launch.  

Carusele Secures $500,000 From New and Existing Investors

After spinning out of a social media agency, Carusele secures additional funding from investors.   Carusele, an Ignite Social Media standalone company focused on social media content creation,...

ConAgra Foods and Kid President Tell it Like it is

Kid President and ConAgra Foods Team Up for a Good Cause   Most everyone with a television and awareness of social trends has heard of or participated in a telethon. Now, a new hybrid of syndication...

Brands: Stop Over-Generalizing Millennials

It's important for brands to understand that not all Millennials think alike.  

What is Red Nose Day?
What is Red Nose Day?

Red Nose Day breaks out into the US this year.   If you haven’t already heard, today is the first US Red Nose Day.  Our client Walgreens, was the sole retailer of the infamous red nose. When they...

Learning the Language of Emojis

In an increasingly mobile world, we're breaking down 3 Reasons Why Marketers Should Learn the Language of Emojis.   Aside from the occasional use of a simple   or  to ensure the recipient understood...