Who Actually Owns Sponsored Influencer Content?
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
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Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing
It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.
Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake...
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to increase...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
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