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5 Long-Term Benefits of Influencer Marketing
There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these...
Who Actually Owns Sponsored Influencer Content?
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
CGI Influencers: Why They're NOT the Future of Influencer Marketing
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
Carusele Revolutionizes Influencer with Engaged Audience Profiles
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing
5 Influencer Marketing Examples that Prove ROI
It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...
How Social Commerce Will Continue to Grow with Influencer Marketing
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.
The Ultimate Guide to Influencer Marketing for Alcohol Brands
Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...
Why Brands Are Ditching Social-Celebrities for Micro-Influencers
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake...
How The Instagram Mute Button Could Impact Influencer Marketing
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
What Are The 4 Types of Social Media Influencers?
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to increase...