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2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers

It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...

Influencer Marketing Insights to Apply to Your Marketing Strategy
Influencer Marketing Insights to Apply to Your Marketing Strategy

Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same...

Can an Influencer Influence Audiences That Don't Follow Them?
Can an Influencer Influence Audiences That Don't Follow Them?

Where Does Influence Come From?

Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two

Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who...

7 Unexpected Brands Successfully Leveraging Influencer Marketing
7 Unexpected Brands Successfully Leveraging Influencer Marketing

Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...

4 Ways to Optimize Your Influencer Marketing Programs
4 Ways to Optimize Your Influencer Marketing Programs

OPTIMIZING Influencer Marketing Campaigns in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...

Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts
Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts

What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8...

Evaluating Influencer Performance: 5 Things to Consider
Evaluating Influencer Performance: 5 Things to Consider

Unlike typical marketing campaigns, influencer marketing adds an additional level of complexity; the influencer. Get it right, and you have a highly efficient marketing campaign. Get it wrong, and...

3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams

What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced...

How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer Program By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

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