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Power of Authenticity in Influencer Marketing
As social media becomes more and more popular, the role of the influencer is becoming increasingly important.
6 Benefits of Influencer Live Streaming Every Brand Should Know
Brands are working with influencers more than ever now. There are a few reasons for this – one being that influencers have an engaged audience that they can reach out to, and two because people trust...
Beauty Influencer Campaigns: Are Filters on Social Media Normal?
Social media users are watching beauty influencers at a much higher rate than many might initially imagine. Not only are people (primarily women) watching beauty influencers, but they are taking...
Best Practices in Hand Selecting Social Media Influencers
We've all been there. You've carefully selected a list of potential influencers to work with, only to have them ghost you or deliver sub-par results.
Latest Instagram Features You Did Not Know About in 2022
Since Instagram's inception in 2010, the social media platform has undergone a bevy of changes surpassing industry trends and market curves, all while keeping the market by surprise. In fact, that's...
Why Hire Influencers for Your Virtual Event?
When you're planning a virtual event, it's important to make sure that you have the right mix of speakers and presenters. But what about influencers?
What are Niche Influencers and Why Brands Should Care
In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the...
Finding Key Influencers Using TikTok-Specific Analytics
For marketing professionals, TikTok offers a wealth of content to analyze. There's a virtual ocean of declared data and actionable metrics ripe for the picking. The only problem? Given that TikTok is...
10 Questions to Ask Your Influencer Marketing Manager
Influencer marketing budgets are growing quickly in 2022 and $15 billion is expected to be spent, but many programs are still being launched without being well thought out. To avoid wasting your...