Brands are working with influencers more than ever now. There are a few reasons for this – one being that influencers have an engaged audience that they can reach out to, and two because people trust influencers more than they trust brands.
But what about influencer live streaming? This is a relatively new phenomenon, but it’s one that is growing in popularity. Here are six benefits of influencer live streaming that every brand should know about.
Top 6 Benefits of Influencer Live Streaming for Brands
Brands are working with influencers more than ever because they know that influencer marketing works. A study by Tomoson found that for every dollar spent on influencer marketing, brands make an average of $6.50 back.
Live streaming is a great way for influencers to introduce their audience to a brand they don't know or to provide more information on the brand. By setting aside funds for influencer marketing, you're providing your business with the boost it needs to rise above the competition, reach a broader market, and ultimately close more deals.
Sounds like an exciting market to consider. But actually, brands are now realizing the potential of influencer live streaming and are reaping the benefits. Here are some of the top benefits that your brand could experience by partnering with an influencer for a live stream.
1. Get Instant Feedback
Influencer live streaming is a great way to get instant feedback from your target audience. Through asking and answering questions, you can ensure that you're on the right track with your content and marketing strategy You can use this feedback to improve your product or service and make it more appealing to your target market.
After the live stream, brands get valuable insights into their target demographics. Marketers can then measure the success of the live stream by monitoring the number of people who made a purchase or visited the brand's website after the live stream.
You can also use the feedback to create better marketing campaigns and improve your overall marketing strategy. Influencer live streaming is a great way to test out new ideas and see what works and what doesn’t.
2. Increased Authenticity
The need for authenticity is becoming increasingly apparent to consumers. Live streaming helps build trust and credibility as it gives the audience a behind-the-scenes look at the brand. Influencers who live stream are also able to show their personality, which helps create a more personal connection with their audience — and in return, helps brands make an impression on their audience.
This authenticity and trust are essential for building relationships with customers and eventually converting them into loyal fans. Influencer live streaming can help you build these relationships and turn one-time viewers into lifelong fans.
3. Increased Engagement
By partnering with influencers who have a large and engaged following, brands can tap into a new audience and create awareness for their product or campaign.
Additionally, live streaming is highly engaging, and viewers are more likely to watch a live stream all the way through than they are to watch a pre-recorded video. This means that brands can use influencer live streams to increase engagement and create a more intimate connection with their target audience. While live streaming, influencers can also promote your brand's products or services organically and effectively.
Not only that, but it also increases the chance that viewers will take action after watching the live stream. This could be anything from visiting your website to making a purchase.
4. Improved Reach and Visibility
Live streaming has become a crucial tool for businesses to reach out to their customers and get their message across to more people, especially in today's internet era. According to Earth web, 80% of Instagram users would rather watch a live stream than read a post. Moreover, going live on Instagram and TikTok increases visibility since the live stream appears at the top of the followers' feed.
With hashtags and geotagging, live streaming can improve the reach of an influencer's content since anyone from anywhere in the world can watch the live stream with an internet connection. The increased reach exposes brands to an international audience and market.
This is also very true and beneficial for growing brands, as they can use live streaming to reach out to new potential customers and get their name out there. Influencer live streaming is an excellent way to improve your brand's visibility and reach a wider audience.
5. Brands Can Generate More Leads and Close Deals
Once the influencer you've partnered with is live, brands get exposure to a broader market, including people who had never heard of it before. Exposure gives your brand more leads when they check out your website, products, and services.
From there, your marketing team can work their magic to convert them from cold to hot leads and finally to customers. Influencer live streaming can help you close more deals and increase sales by getting your brand in front of new potential customers.
Essentially, what you're doing is using the influencer's live stream to get your foot in the door with potential customers. If executed properly, this can be a very effective way to generate leads and close deals.
6. Improved SEO
Live streaming can help improve your brand's search engine optimization (SEO) on Google and other search engines. When the influencer live streams on platforms like YouTube and Facebook, the video is more likely to appear in search results. Adding the videos to your landing page can increase customer conversions by 80%. Your brand will also have a 53% higher chance of appearing on Google's first page when you embed the video to a post.
Additionally, when people search for keywords related to your brand, the live stream video is more likely to appear in the search results. This increased visibility will result in more traffic to your website and improved SEO. It's a win-win!
Tips for a Successful Live Stream for New Influencers
For influencers who have never done a live stream before, it's normal to feel worried and anxious. You don't want awkward silence or mishaps to occur while you live on the internet. Use these seven tips to plan and prepare for your first live stream properly.
- Invest in quality equipment. 67% of viewers consider video quality the most important factor when watching a live stream. That's why you need to invest in a good webcam. You can also invest in good lighting and a microphone that will enhance the overall quality of your live streams.
- Test your equipment before the live stream. Setting up everything and ensuring each piece of equipment functions will prevent any surprises during the live stream.
- Prepare your background. Nobody wants to see a messy room in the background during a live stream. Tidy a bit and ensure your background is nice and neat. Also, don't put too many items of different colors at your filming location to avoid distracting your viewers.
- Let your followers know when you'll go live. Instead of picking a random time and hoping people will join in, post an Instagram story with information on when you'll hold your live stream.
- Have a clear purpose or goal for the live stream. Consider jotting down a few points on what you want to discuss and posting them in large print next to your camera. Doing this will help you stay on topic, and when you bring the live stream to an end, you'll have covered everything you wanted.
- Interact with viewers as much as possible. Live streaming is all about connection and engagement. Talk to your viewers as much as you can and answer their questions. Remember to be as authentic as possible, and don't be afraid of showing your personality.
- End the live stream on a high note. Once you've covered everything that you wanted, and you have answered your viewers' questions, end the live stream. Thank them for tuning it, and let them know when they can expect to see more content from you.
With researchers estimating the influencer marketing industry to be worth $16.4 Billion by the end of 2022, brands need to seize the opportunity to work with influencers and increase their customer outreach. Now that you understand the importance of live streaming, take action and reap the numerous benefits that come with it.
At Carusele, we pride ourselves as the one-stop shop for brands' influencer marketing needs. Our experts have years of experience and can help your business keep up with the latest in influencer marketing driving real, measurable results.
Contact us today to learn more about our services. For more valuable resources, feel free to visit our blog.