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Influencer Fraud: The New Way Some Influencers Are Scamming the System
Influencer Fraud: The New Way Some Influencers Are Scamming the System

The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on...

Shopper Marketing Success Using Influencers
Shopper Marketing Success Using Influencers

Influencer marketing has heavily evolved over the past 15 years from a blogging tactic into a full full blown digital marketing strategy. It's also one of the the most popular forms of digital...

Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy
Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy

As government officials continue to discuss how to slowly reopen the country, it's also time for marketers to revisit and discuss their 2020 influencer strategy. Not only do plans need to be...

5 Influencer Marketing Best Practices to Follow Amid COVID-19
5 Influencer Marketing Best Practices to Follow Amid COVID-19

While influencer marketing has historically always had its challenges, COVID-19 has raised even more issues for the industry. However, when done properly, campaigns can perform well as we're...

A Comprehensive Guide to Setting Your Influencer Marketing Strategy
A Comprehensive Guide to Setting Your Influencer Marketing Strategy

Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely...

4 Ways Brands Can Leverage Influencer Instagram Stories
4 Ways Brands Can Leverage Influencer Instagram Stories

There is no denying that influencer marketing has become a powerhouse for brand advertising over the last few years. The increase in both social platforms and users (Hello TikTok!?) has caused...

What Influencer Marketing Looks Like During COVID-19
What Influencer Marketing Looks Like During COVID-19

Depending on what headline you read during these interesting times, it can be easy to believe that influencer marketing is either thriving or ending because of the Coronavirus pandemic. Of course,...

8 Things Marketers Need to Know Before Working With TikTok Creators
8 Things Marketers Need to Know Before Working With TikTok Creators

Even before the COVID-19 pandemic, TikTok was one of the most talked about social networks with over 1 billion app downloads in 2019. Now, it's the #2 most downloaded free app on the Apple App...

"I Want Measurable ROI on My Influencer Investment"

I hear this so often on calls with prospects. And I admire marketers who want to drive real business results with influencer marketing or any other tactic. After all, why would we invest in...

5 Things You Should Stop Doing to Better Your Influencer Career
5 Things You Should Stop Doing to Better Your Influencer Career

Our day job here at Carusele includes hiring influencers for some of the best-known brands in the world, and most of whom we deal with are professionals who produce excellent content and pay close...

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