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How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer Program By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

The Ultimate Checklist for Vetting Influencer Partners
The Ultimate Checklist for Vetting Influencer Partners

Vetting Influencers for Marketing Programs isn't Easy Whether you're manually digging through social media channels, using a tool, or partnering with an agency, identifying the right influencers...

UPDATE: Why Influencers Are Increasingly Walking Away From Managers
UPDATE: Why Influencers Are Increasingly Walking Away From Managers

Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...

4 Reasons Brands Should Care About Fashion Ambitionist’s Viral Instagram Proposal
4 Reasons Brands Should Care About Fashion Ambitionist’s Viral Instagram Proposal

Influencer Marketing is Under Scrutiny Again Because of One Influencer When fashion influencer Marissa Fuchs’s marriage proposal started to play out across Instagram on her @fashionambitionist...

Instagram Stories Tips and Tricks for Influencer Marketing
Instagram Stories Tips and Tricks for Influencer Marketing

Instagram is a special channel in the influencer world. It’s a magical place where people share their most beautiful, inspirational and aspirational images and videos. Within each carefully...

Best Practices for Using Branded Hashtags
Best Practices for Using Branded Hashtags

What are Branded Hashtags? Branded hashtags are hashtags that are brand specific that help people following a conversation thread to know what someone is talking about in shorthand notation....

Should Brands Create Products With Influencers?
Should Brands Create Products With Influencers?

Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own...

Three Areas of Influencer Marketing Brand Lawyers Struggle With
Three Areas of Influencer Marketing Brand Lawyers Struggle With

This article originally appeared on Forbes, on May 29, 2019

What Is An Influencer?
What Is An Influencer?

How Do You Define the Term Influencer? Influencers are typically people with a large social following who are hired by brands to endorse their products or services, almost like a product placement...

Why You Need to Stop Boosting Your Influencer Content
Why You Need to Stop Boosting Your Influencer Content

Boosting Influencer Marketing Content

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