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Influencer Marketing Will Continue to Flourish Without Instagram Likes
Influencer Marketing Will Continue to Flourish Without Instagram Likes

Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries to its test in which it's hiding the number of likes a given post gets from...

Leveraging Influencer Marketing to Support Retailer Owned Brands
Leveraging Influencer Marketing to Support Retailer Owned Brands

How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...

NYC Influencer Marketing Success with Häagen-Dazs
NYC Influencer Marketing Success with Häagen-Dazs

Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...

Research Shows Consumer Response to Influencer v Traditional Marketing
Research Shows Consumer Response to Influencer v Traditional Marketing

Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and...

Why Influencer Marketing Works
Why Influencer Marketing Works

Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely...

Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers

Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only...

Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click
Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click

Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI

10 Thing You Lose By Executing Influencer Marketing In-House
10 Thing You Lose By Executing Influencer Marketing In-House

Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...

2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers

It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...

Influencer Marketing Insights to Apply to Your Marketing Strategy
Influencer Marketing Insights to Apply to Your Marketing Strategy

Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same...

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