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The Challenges of Influencer Marketing Attribution
The Challenges of Influencer Marketing Attribution

Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...

Should Your PR Team Own Influencer Marketing?
Should Your PR Team Own Influencer Marketing?

Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.

9 Steps to Influencer Marketing Success
9 Steps to Influencer Marketing Success

In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten...

How To Determine Influencer Rates
How To Determine Influencer Rates

Ever find the perfect influencer for your campaign and sit there scratching your head thinking, what the heck should I offer to pay this person?  Aside from forgetting to test the basic checklist...

Benchmarks for Influencer Marketing Campaigns
Benchmarks for Influencer Marketing Campaigns

Influencer marketing comes in many forms and generally operates on channels neither the influencer nor the marketer controls. As a result, finding industry standards in a world filled with...

5 Ways to Tell If Your Influencer is Influential
5 Ways to Tell If Your Influencer is Influential

Are your influencers likely to actually influence behavior? 

In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing

More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also

How Facebook Premieres Can Help Improve Influencer Live Streams
How Facebook Premieres Can Help Improve Influencer Live Streams

Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...

New Research Suggests Snapchat Isn't Dead
New Research Suggests Snapchat Isn't Dead

If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.

Urban Outfitters Promotes Influencer Halloween Costume
Urban Outfitters Promotes Influencer Halloween Costume

Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.

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