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Infographic: The Influencer Marketing Process
Infographic: The Influencer Marketing Process

Everything you need to know to run a successful influencer marketing campaign. Influencer marketing isn't easy. For an industry that's been continuously evolving for over a decade, you'd think...

Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity

If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle...

Meaningful Influencer Marketing Metrics You're Likely Not Using
Meaningful Influencer Marketing Metrics You're Likely Not Using

This article originally appeared on Forbes, on April 16, 2019

Influencer Marketing Companies: Which Type is Right for Your Brand?
Influencer Marketing Companies: Which Type is Right for Your Brand?

  As investment in influencer marketing grows to nearly $2 billion dollars this year, many brands are searching for the right partner to help them execute their influencer programs. In the last...

How the Hate Follow Impacts Your Influencer Marketing
How the Hate Follow Impacts Your Influencer Marketing

What is a hate-follow on social media? And why does it matter for influencer marketing? {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False,...

10 Most Common Mistakes in an Influencer Marketing Campaign
10 Most Common Mistakes in an Influencer Marketing Campaign

With more than 150 influencer marketing campaigns under our belts, we know a thing or two about what works, and what doesn't. Don’t let these common mistakes derail your influencer marketing...

Why In-House Influencer Teams Cost Brands More
Why In-House Influencer Teams Cost Brands More

The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...

Influencer Marketing Watch Outs: The Good, The Bad, The Ugly of Instagram Stories
Influencer Marketing Watch Outs: The Good, The Bad, The Ugly of Instagram Stories

Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...

TikTok Influencer Marketing: Will It Be the Future of the Industry?
TikTok Influencer Marketing: Will It Be the Future of the Industry?

Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?

Why Media Agencies Need to Update Their Influencer RFPs
Why Media Agencies Need to Update Their Influencer RFPs

Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...

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