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An Industry Goal for 2021: Normalized Influencer Rates
An Industry Goal for 2021: Normalized Influencer Rates

Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...

A Day in the Life of a Modern-Day Content Creator
A Day in the Life of a Modern-Day Content Creator

What it's Like to be Content Creator in Today's Climate It’s no secret that whether it's a full-time gig or a side hustle, being a content creator is a great role for someone who is creative and...

Engagement Pods are Messing With Your Influencer Campaign
Engagement Pods are Messing With Your Influencer Campaign

Engagement pods are not new, but usage seems to be increasing. If you haven’t paid attention to pods in the past, you may want to now. What Are Engagement PODs?

Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads
Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads

Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...

Brands Looped into Another Scam: The Latest Influencer Ploy
Brands Looped into Another Scam: The Latest Influencer Ploy

Why Influencer Led Loop Giveaways are Bad for Your Brand Influencer loop giveaways continue to evolve into complex schemes to growing followings and generate engagement. This is done by partnering...

In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond
In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond

Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and...

Carusele to Host Live Q&A with Influencer Marketing Experts
Carusele to Host Live Q&A with Influencer Marketing Experts

Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...

5 Most Frequently Asked Influencer Marketing Questions
5 Most Frequently Asked Influencer Marketing Questions

Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...

Are Brands Moving Away from Influencer Marketing?
Are Brands Moving Away from Influencer Marketing?

Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...

How to Run TikTok Ads with Influencers
How to Run TikTok Ads with Influencers

As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...

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