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Research Shows Consumer Response to Influencer v Traditional Marketing
Research Shows Consumer Response to Influencer v Traditional Marketing

Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and...

Why Influencer Marketing Works
Why Influencer Marketing Works

Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely...

Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers

Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only...

Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click
Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click

Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI

10 Thing You Lose By Executing Influencer Marketing In-House
10 Thing You Lose By Executing Influencer Marketing In-House

Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...

2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers

It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...

Influencer Marketing Insights to Apply to Your Marketing Strategy
Influencer Marketing Insights to Apply to Your Marketing Strategy

Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same...

Can an Influencer Influence Audiences That Don't Follow Them?
Can an Influencer Influence Audiences That Don't Follow Them?

Where Does Influence Come From?

Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two

Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who...

7 Unexpected Brands Successfully Leveraging Influencer Marketing
7 Unexpected Brands Successfully Leveraging Influencer Marketing

Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...

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