In a world surrounded by filters and ads, where everything is based on vanity metrics and likes, or a well-planned content calendar, BeReal goes the opposite way. And it seems like users are liking it — winning over Gen Z and Millennials.
As social media apps come and go, BeReal is one of the fastest growing. With over 7 million users, it's no wonder that brands are starting to take note and figure out how they can leverage the app for their marketing campaigns.
But the question is, is there room for marketers and creators on the app, or can brands BeReal?
The Real Life App
Unlike other social media apps that are based on a grid system, or a content calendar, BeReal is about posting at the moment. It's about being real and sharing your life as it happens — the good, the bad, the ugly, all the mundane parts of it. And despite being only two years old, BeReal has over 21 million downloads and 3 million daily active users.
Of course, this can be scary for most brands. They like to have everything planned out, and they want to make sure that their posts are aligned with branding. But that's not what BeReal is about.
The app is all about being spontaneous, and it's this element of surprise that can actually work in favor of brands. When a brand does something unexpected or shares a behind-the-scenes look at its business, it helps to humanize the brand and make them more relatable.
But how do you do this on BeReal?
How brands can BeReal
Where there’s an audience, brands and marketers follow. So, it should come as no surprise that brands are also considering using BeReal and are starting to make their presence known on the channel.
Essentially, some say that BeReal is in no way a 'marketing platform' so brands should understand that they're not just joining BeReal to market to their audience. Brands should join because they want to show their authentic side. Essentially the reason why most users are trying out BeReal — is to get real and see how real the social media world can be.
Will the follower limit become an issue?
It’s not entirely clear what BeReal’s limit on followers is as they do not mention it in their terms of service, but many users report having trouble adding more than 50 accounts to follow. Others have said the limit is 500 and we saw one report stating that the limit is 1,000.
If any of these are accurate, the limit on followers would be problematic for many brands interested in growing a following. The lack of verified accounts and a very basic search field makes finding brands to follow challenging as well. We also have concerns that BeReal is not going to survive long-term.
If none of these potential limitations dissuade your brand, let’s dive in. Here are 3 ways brands can tap into the power of BeReal:
1. Send one-time promo codes
One way that brands can use BeReal is by sending out one-time promo codes. This can be a great way to drive traffic to your website or to increase sales for a specific product.
To do this, brands can create a post on BeReal and include a promo code in the post. When users see the promo code, they can then use it to get a discount on the brand's website — making it a win-win for both the user and the brand. These can be limited in duration (next hour) or number (first 50).
2. Send event teasers
Another way that brands can use BeReal is by sending out event teasers. If you have a good following, this is a great way to generate interest in an upcoming event, such as a conference, workshop, or webinar.
To do this, brands can create a post on BeReal and an image teaser or banner of the event. When users see the teaser, they can then click on a link to learn more about the event — making it a win-win for both the user and the brand.
3. Share behind-the-scenes content
Finally, brands can use BeReal to share behind-the-scenes content. (Fingers crossed the time you get to this is during office hours.) This is a great way to give users a peek into the day-to-day operations of the brand and to humanize the brand.
To do this, brands can take a quick BeReal photo of behind-the-scenes content — busy workers working on the backend, packaging operations, shipping processes and a lot more. When users see the content, they can then get a better understanding of what the brand is all about — making it a win-win for both the user and the brand.
The Bottom Line
BeReal is quickly becoming one of the most popular social media apps. And as more brands start to use the app, it's important for marketers to know how to use the app to their advantage.
By following these 3 tips, brands can start to tap into the power of BeReal and use the app to drive traffic, increase sales, and generate interest in their business.
There you have it. Let us know if you need help with influencer marketing. Send us a message below for more.