Keeping up with advertising restrictions is a key factor in managing a successful influencer campaign, but can be very difficult considering the rules are different for every platform AND they're updated and changing constantly. One example of this is a recent update from Pinterest recently banning weight-loss ads, something that drastically changes how a nutrition company is able to advertise its products. Instead of digging around through the internet, or worse, having your ads blocked after all your hard work, save yourself time with the complete list below of advertising restrictions on social networks (as of August 2021). 

Facebook and Instagram

Here is the list of advertising restrictions that are allowed on Facebook and/or Instagram only after you’ve met Facebook requirements.

1. Alcohol
2. Dating
3. Online Gambling and Gaming
4. Promotion of Online Pharmacies
5. Promotion of Over-The-Counter Drugs
6. Subscription Services
7. Financial and Insurance Products and Services
8. Branded Content
9. Ads About Social Issues, Elections or Politics
10. Disclaimers for Ads About Social Issues, Elections or Politics
11. Cryptocurrency Products and Services
12. Drug and Alcohol Addiction Treatment
13. Cosmetic Procedures and Wellness
14. Social Casino Games
15. Promotion of Prescription Drugs

TikTok

TikTok restricts the following ad content.

1. Alcohol
2. Gambling and Lotteries
3. Religion and Culture
4. Protection of Minors
5. Weight Control/Management
6. Body Image
7. HFSS Food and Drink (HFSS is short for foods high in fat, salt or sugar)
   
   

LinkedIn

Here is the full list of restricted ads on LinkedIn.

1. Animal Products
2. Alcohol
3. Dating Services
4. Soliciting Funds
5. Short Term Loans

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