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Striking the Right Balance With Thumb-Stopping Content
Striking the Right Balance With Thumb-Stopping Content

What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...

Paying Celebs $187K for a Social Post? That’s Just Stupid!

Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...

The Value of Producing Evergreen Content
The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

Overcome Ad Clutter With Influencer Marketing

Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...

Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.