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How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same -- influencers...
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the hashtag ...
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...