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Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers
Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers

How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...

Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing

The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap.   For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...

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