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The Problem with Foot Traffic Studies in Influencer Marketing
The Problem with Foot Traffic Studies in Influencer Marketing

Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...

4 Ways to Optimize Your Influencer Marketing Programs
4 Ways to Optimize Your Influencer Marketing Programs

OPTIMIZING Influencer Marketing Campaigns in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...

Why Media Targeting Should Be An Essential Component of Your Influencer Programs
Why Media Targeting Should Be An Essential Component of Your Influencer Programs

One of the largest problems with influencer marketing: targeting the right audience

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