--- title: The Carusele Influencer Marketing Blog | Media Strategy description: Media Strategy | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ##### [Introducing The Influencer Content Targeting System™](https://blog.carusele.com/influencer-content-targeting-system) The industry is about to change with a new influencer content targeting system developed by carusele. Influencer marketing as we know it has come a long way since the first semblance of this... October 17, 2017 ##### [Content Strategies for Retail Brands](https://blog.carusele.com/content-strategies-retail-brands) Don't let your content strategies underperform any longer. For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus... February 7, 2017 [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 ##### [The Change in Influencer Marketing from PR Strategy to Media Strategy](https://blog.carusele.com/change-influencer-marketing-pr-strategy-media-strategy) Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in... September 15, 2016 [1](https://blog.carusele.com/tag/media-strategy/page/1) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)