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When Influencers Behave Badly: Brand Protections
Working with influencers can be super helpful for getting your brand out there and beginning to drive business results with this trusted method. But sometimes influencers do stuff that makes their...
Why In-House Influencer Teams Cost Brands More
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...
How to Identify Fake Followers and Engagements on Influencer Content
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.
The ABC’s of Influencer Selection
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...