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Mar 19 24 Content Marketing Buzzwords Defined

Between acronyms and vague marketing terms, it can be easy to mix up your buzzwords and risk the agony of eternal embarrassment. But it doesn’t have to be that way! We’ve created a cheat sheet defining 24 top content marketing buzzwords, because who doesn’t love a cheat sheet? You can also check out our other list of 20 influencer marketing buzzwords if you find this helpful.

  1. Carousel – Also known as a merry-go-round, this favorite children’s ride can be found at playgrounds and amusement parks alike. Whether you’re picturing a mechanical carousel with horses and calliope music or a manual carousel with speed determined by the other neighborhood kids, the concept is simple. The more momentum you get, the quicker the carousel turns.
  1. Carusele™ – We took that philosophy of momentum and applied it to the Carusele. Carusele, an Ignite Social Media company, offers a fresh take on media buying by pairing creation of premium, sharable content and heavy syndication with intelligent use of paid media.
  1. Content Everywhere™ - This is a result of the Carusele’s vision, and is pretty self-explanatory. Content Everywhere is the result of our Organish approach (see below) and unique syndication efforts that ensure strategic posting of content across social media platforms or, well, content
  1. Organish™ - Our methodology used to make that whole Content Everywhere thing work. This is a blended approach that combines original organic social content and targeted audience engagement with paid social media advertising. Organic + engaged+ paid = Organish.
  1. Content Producer – These are the content creation experts. Content producers create unique, sharable, high-quality content with social media strategy in mind. This content lives on each social channel individually, having been specifically created to naturally reach consumers where they spend their time.
  1. Real-time marketing – A typically (but not always) reactive approach to marketing that basically ensures your community managers lose precious sleep responding to tweets and comments all night long.
  1. Right Time marketing – This is different than real-time marketing in that the strategy for a response exists prior to the actual response. However, like real-time marketing, right time marketing thrives off a fixed point in time. Think about all that “Big Game” content you saw a month ago, or even the dunk-o-rific content you’re seeing now.
  1. Social Media Advertising – At the risk of defining with the same word, this is any type of advertising performed on social media platforms. Brands use social media advertising to promote content and campaigns on social platforms. Sometimes it’s organic, sometimes it’s paid, sometimes it’s Organish.
  1. CPM (cost per thousand) – Cost per mille. No, not milli, like millionaire. Mille; Latin for thousand. This term is thrown around constantly in advertising situations and basically equates the cost for one thousand views of an ad. Use this term to sound very savvy in your next advertising meeting.
  1. Viewability – There was some fascinating data released by Google last year that stated over half of online ads aren’t being seen. It might come as a surprise for some marketers but people have become experts in glancing right over those banner ads, many of which are costing those advertisers precious ad budget dollars. There’s a better alternative to paying double for less than half the views. It’s called Content Everywhere™.
  1. Verified – You know that little blue check mark you see by Miley Cyrus’ Twitter handle? That’s proof that the profile you’re viewing is the one, true Miley. Imposters had to step aside when Twitter began verifying their V.I.P accounts, including some major content producers along with celebrities and brands alike.
  1. Engagement – Any action a follower of your brand chooses to take on social, specifically to interact with your content. Liking, sharing, and commenting are all examples of engagements.
  1. Sharing – For those living under a rock, sharing is when a user decides that your awesome cat video must be seen by their followers. They click the “share” button (or retweet on Twitter, or repin on Pinterest, and so on and so forth), and voila! Suddenly their friends and family can also laugh at that cat vid.
  1. Impressions – The number of people who view your content online. There are different camps on how to calculate engagement, but one of the easiest-understood methods is the use of maximum potential; the max number of people viewing your content. You might hear the word “reach” used to describe impressions.
  1. Second Screen – This term essentially describes how we all live our lives now. We spend less time looking directly at our television screens and more time looking at our “second screen”. That used to be your computer, but now it’s showing more prevalently to be your mobile device. We at Carusele are avid purveyors of campaigns and content creation that focus on second screen viewability.
  1. Hashtag – Not just for skipping through automated systems anymore, hashtags are more pervasive in our culture now than video rental companies used to be. Hashtags (#) are used to define trending topics on social media, which change nearly every minute.
  1. Trending – You know those hashtags on the sidebar of Facebook and Twitter? Yeah, they’re representative of the conversations that are trending on social. These hashtags are being used by so many people that the topics show up on our social platforms now, ensuring that you never show up to your company water-cooler looking ignorant.
  1. Twitter Party – A Twitter Party involves a host (for Carusele campaigns, typically a content producer) who drives the conversation around a brand’s goals during one hour on Twitter. Twitter Parties are a great way to drive awareness around the brand’s goal, and to get the brand’s chosen hashtag trending (if you’re lucky).
  1. Pinterest Party – A Pinterest Party is similar to a Twitter party, but hosted on Pinterest. The main difference is that the host of this party creates a board specifically for this party, where the party content lives and participants can engage with it during that hour.
  1. Conversion – Typically, this is when visitors become customers. However, in social media advertising, it can also be when followers and fans begin engaging with your social content. Because those followers are taking that extra step to engage with the brand, they’re converting to a follower with more brand loyalty.
  1. Nofollow Links – Nofollow links are Google’s way of ensuring paid links don’t unfairly get more rank over organic links. By using this code in paid media, Google not to follow that link, thereby ensuring paid links can’t unfairly affect search results.
  1. Beacon – In true sci-fi fashion, beacon technology utilizes your smart phone and provides ads and offers tailored to your location, specifically for the retailers you’re physically near. Think of it like right-time marketing, except for in-store purchasing instead of social posts.
  1. Freebooting – Freebooting is essentially taking someone else’s online video and selling ad space against it. Say you take a YouTube video and post it on Facebook. You may not think you’re hurting someone by doing that, but you’re essentially ensuring that the creator of the YouTube video is cut out of getting any ad revenue. This isn’t like sharing, which ultimately gives attribution back to the creator but is basically ensuring your pockets get bigger while the creator’s pockets get smaller.
  1. Multi-Channel Network (MCN) - If you’re heard this term before, you might be thinking it has something to do with YouTube. At one point you might have been right, but not anymore. A Multi-Channel Network, or MCN, is no longer a solitary social platform where content producers create and share content to be viewed across multiple channels. It’s not a network that slips ‘in perpetuity’ into their legal documents.  It’s a company that partners with content producers to create stellar content that makes sense for each social media platform specifically.