North Carolina-based content marketing company Carusele is a Shorty Awards finalist in three categories: mid-range media buying strategy, native advertising, and food & beverage. Honoring the best of social media by recognizing influencers, brands, and organizations on all platforms, past Shorty Awards honorees include 180LA, 360i, Anomaly, CP+B LA, DDB Chicago, Havas, iCrossing, and R/GA.
Founded in 2015, Carusele was launched as a sister company to Ignite Social Media, the first social media agency in the United States. Carusele makes it easy for companies to reach their audiences through high-quality organic content delivered across social channels. The Shorty Awards’ recognition for Carusele’s work with Hallmark, Walgreens, and PepsiCo, reinforces the agency’s central philosophy of delivering content that drives influence for brands in a changing influencer marketing landscape.
For Hallmark, Carusele created an influencer marketing program to drive consumers to Walgreens and purchase greeting cards and merchandise for the year’s major holidays. With Pepsi, they helped the beverage brand push #SayItWithPepsi both in stores and online through influencer partnerships. And with Walgreens, they amplified the retailer’s app usage and created relevancy for a consumer audience.
Carusele, headquartered in the Research Triangle region of North Carolina, was created by Ignite Social Media to utilize a handcrafted network of over 7,500 content producers to create high-quality, shareable, branded content and then actively manages it through organic syndication, paid syndication and aggregation. The result is scaled, targeted audience reach. Learn more at: www.carusele.com.