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As the air turns crisp, savvy marketers are already turning their attention to the most wonderful time of the year—the holiday season. But while visions of sugarplums may not yet be dancing in...
The Current State of Influencer Marketing
In recent years, social media influencers have captured the attention of brands and audiences alike. Their ability to sway consumer behavior and foster brand loyalty has led to lucrative...
DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within...
At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop...
As a leading influencer marketing agency, the team at Carusele is proud to help brands leverage strategic partnerships to drive remarkable results. In a recent interview, our colleagues at Ignite...
You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break...
Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney...
Today, most brands know they can’t reach all of their followers with a social media post. The percentages on Facebook are famously below 2%. Instagram and TikTok are a bit better, but the vast...
We have a lot of experience working with beauty brands doing influencer marketing. Over the years, we've seen some trends across the industry, whether you’re a drugstore brand operating at a lower...