Subscribe

Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

Nov 09 How to Evaluate Your Influencer Strategy with the Influencer Marketing Maturity Model

Optimize your influencer strategy with our new, simple quiz.

It’s no secret that influencer marketing is growing rapidly. A recent survey of marketers revealed that 48 percent of brands were increasing their influencer budgets for 2017, so the trend is in the midst of continuing.

But as you begin planning your major marketing initiatives for 2018, now is the perfect time to take a step back and evaluate where your influencer strategy currently stands. We’ve come to a point where almost everyone is doing influencer marketing, but not everyone is doing it the same way and there are varying levels of sophistication.

While there are multiple types of influencer marketing, there are many more levels of sophistication in terms of how a brand is approaching influencer marketing and how a brand is utilizing the outcomes of influencer marketing campaigns.

To help you answer that exact question for your brand, we’ve developed a simple quiz based on our Influencer Marketing Maturity Model. As you’ll see below, we’ve outlined four crucial components of every influencer strategy, and you pick the answer that best matches your current situation.

So, go ahead, take the free quiz and find out how integrated your influencer strategy truly is. You’re likely to find at least one area of improvement that will help you for planning 2018. And when all is said and done, we’re here to help you evolve that strategy in the upcoming year.

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