Influencer marketing has become an incredibly valuable tool for brands around the world. Interestingly, this “new” marketing tactic has been evolving steadily for more than a decade. So, what was the sequence of events that shaped the history of influencer marketing, turning it into an essential marketing discipline? And how do these relate to influencer marketing as it is today?
In one of our recent webinars, Jory Des Jardins discussed the emergence of influencer communications in detail. As co-founder and former President of BlogHer in 2005 and The Virago Group in 2016, Des Jardins has a significant pedigree in blogging and influencer outreach. The following infographic depicts her perspective on the evolution and history of influencer marketing.
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