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Jennifer Wagner

Recent Posts

8 Ways to Upgrade Your Influencer Marketing Strategy in 2022
8 Ways to Upgrade Your Influencer Marketing Strategy in 2022

2022 planning is underway... and might even be finished if your influencer marketing teams have been able to get ahead of the game. But don't dot those I's and cross those T's just yet. After another...

6 Indicators of a Successful Influencer
6 Indicators of a Successful Influencer

When it comes to identifying the right influencers to represent your brand, [audience] size isn’t everything. The number of followers an influencer has does not directly correlate with success and...

How Many Influencers to Hire for Your Brand Campaign
How Many Influencers to Hire for Your Brand Campaign

How Many Influencers Can I Get With My Budget? This is a very common question we receive from brands, and depending on who you're talking to and the agency's unique approach to influencer marketing,...

The Top 8 Social Networks of 2021
The Top 8 Social Networks of 2021

The first social networks began rolling out over 20 years ago, but those that reign today are vastly different than the ones that helped the phenomenon emerge. One could even say that social media...

Is Influencer Harassment an Issue? How Brands Can Protect Influencers
Is Influencer Harassment an Issue? How Brands Can Protect Influencers

Is Influencer Harassment an Issue Across the Industry? Earlier this year, our influencer marketing team came across several stories of extreme influencer harassment that had us worried about the...

The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support
The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support

Organic-Only Influencer Strategies ≠ ROI As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with...

3 Ways Clubhouse Can Secure Its Future
3 Ways Clubhouse Can Secure Its Future

Clubhouse has been consistently gaining more and more attention these past few months. The network has amassed over 10M weekly active users and has competitors such as Twitter and Facebook looking to...

In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond
In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond

Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and Gap,...

Carusele to Host Live Q&A with Influencer Marketing Experts
Carusele to Host Live Q&A with Influencer Marketing Experts

Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...

5 Most Frequently Asked Influencer Marketing Questions
5 Most Frequently Asked Influencer Marketing Questions

Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...

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