--- title: The Carusele Influencer Marketing Blog | Jennifer Wagner (2) description: the latest influencer marketing news, from Carusele (2) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jennifer Wagner ### Recent Posts [![Are Brands Moving Away from Influencer Marketing?](https://blog.carusele.com/hs-fs/hubfs/Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content-2.png?length=420&upsize=true&upscale=true&name=Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content-2.png)](https://blog.carusele.com/are-brands-moving-away-from-influencer-marketing) ##### [Are Brands Moving Away from Influencer Marketing?](https://blog.carusele.com/are-brands-moving-away-from-influencer-marketing) Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly... August 10, 2020 [![How to Run TikTok Ads with Influencers](https://blog.carusele.com/hs-fs/hubfs/Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content-1.png?length=420&upsize=true&upscale=true&name=Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content-1.png)](https://blog.carusele.com/how-to-run-tiktok-ads-with-influencers) ##### [How to Run TikTok Ads with Influencers](https://blog.carusele.com/how-to-run-tiktok-ads-with-influencers) As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the... July 15, 2020 [![Why Influencers are Intentionally Producing Less Sponsored Content](https://blog.carusele.com/hs-fs/hubfs/Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content.png?length=420&upsize=true&upscale=true&name=Why%20Influencers%20are%20Intentionally%20Producing%20Less%20Sponsored%20Content.png)](https://blog.carusele.com/why-influencers-are-intentionally-producing-less-sponsored-content) ##### [Why Influencers are Intentionally Producing Less Sponsored Content](https://blog.carusele.com/why-influencers-are-intentionally-producing-less-sponsored-content) As recent studies have shown a 30% decline in Instagram usage of #ad over the last year, many have attributed this drop a result of the coronavirus pandemic. However, we at Carusele believe that... July 1, 2020 [![10 TikTok Accounts to Follow](https://blog.carusele.com/hs-fs/hubfs/Blog%20Feature%20Images%20(1)-3.png?length=420&upsize=true&upscale=true&name=Blog%20Feature%20Images%20(1)-3.png)](https://blog.carusele.com/10-tiktok-accounts-to-follow) ##### [10 TikTok Accounts to Follow](https://blog.carusele.com/10-tiktok-accounts-to-follow) Last month, TikTok continued its reign with a 4.5% increase in number of downloads compared to the previous month. Because of this, more and more brands are looking to create TikTok accounts and ... June 5, 2020 [![Influencer Fraud: The New Way Some Influencers Are Scamming the System](https://blog.carusele.com/hs-fs/hubfs/Blog%20Feature%20Images-3.png?length=420&upsize=true&upscale=true&name=Blog%20Feature%20Images-3.png)](https://blog.carusele.com/influencer-fraud-new-way-some-influencers-are-scamming-the-system) ##### [Influencer Fraud: The New Way Some Influencers Are Scamming the System](https://blog.carusele.com/influencer-fraud-new-way-some-influencers-are-scamming-the-system) The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on... June 1, 2020 [![Shopper Marketing Success Using Influencers](https://blog.carusele.com/hs-fs/hubfs/ISM%20Blog%20Image.png?length=420&upsize=true&upscale=true&name=ISM%20Blog%20Image.png)](https://blog.carusele.com/shopper-marketing-success-using-influencers) ##### [Shopper Marketing Success Using Influencers](https://blog.carusele.com/shopper-marketing-success-using-influencers) Influencer marketing has heavily evolved over the past 15 years from a blogging tactic into a full full blown digital marketing strategy. It's also one of the the most popular forms of digital... May 8, 2020 [![Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy](https://blog.carusele.com/hs-fs/hubfs/Blog%20Feature%20Images%20(1)-2.png?length=420&upsize=true&upscale=true&name=Blog%20Feature%20Images%20(1)-2.png)](https://blog.carusele.com/moving-forward-how-to-update-your-2020-influencer-strategy) ##### [Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy](https://blog.carusele.com/moving-forward-how-to-update-your-2020-influencer-strategy) As government officials continue to discuss how to slowly reopen the country, it's also time for marketers to revisit and discuss their 2020 influencer strategy. Not only do plans need to be adapted... May 1, 2020 [![5 Influencer Marketing Best Practices to Follow Amid COVID-19](https://blog.carusele.com/hs-fs/hubfs/Blog%20Feature%20Images%20(8).png?length=420&upsize=true&upscale=true&name=Blog%20Feature%20Images%20(8).png)](https://blog.carusele.com/5-influencer-marketing-best-practices-to-follow-amid-covid-19) ##### [5 Influencer Marketing Best Practices to Follow Amid COVID-19](https://blog.carusele.com/5-influencer-marketing-best-practices-to-follow-amid-covid-19) While influencer marketing has historically always had its challenges, COVID-19 has raised even more issues for the industry. However, when done properly, campaigns can perform well as we're seeing... April 23, 2020 [![8 Things Marketers Need to Know Before Working With TikTok Creators](https://blog.carusele.com/hs-fs/hubfs/Carusele%20Social%20Content.png?length=420&upsize=true&upscale=true&name=Carusele%20Social%20Content.png)](https://blog.carusele.com/8-things-marketers-need-to-know-before-working-with-tiktok-creators) ##### [8 Things Marketers Need to Know Before Working With TikTok Creators](https://blog.carusele.com/8-things-marketers-need-to-know-before-working-with-tiktok-creators) Even before the COVID-19 pandemic, TikTok was one of the most talked about social networks with over 1 billion app downloads in 2019. Now, it's the #2 most downloaded free app on the Apple App Store.... April 2, 2020 [![6 Solutions to Your Top Influencer Marketing Problems](https://blog.carusele.com/hs-fs/hubfs/Carusele%20Social%20Content%20(3).png?length=420&upsize=true&upscale=true&name=Carusele%20Social%20Content%20(3).png)](https://blog.carusele.com/6-solutions-to-your-top-influencer-marketing-problems) ##### [6 Solutions to Your Top Influencer Marketing Problems](https://blog.carusele.com/6-solutions-to-your-top-influencer-marketing-problems) 2020 is predicted to be a huge year for influencer marketing, with 60% of marketers planning to increase their influencer budgets. Still, that doesn't mean there aren't lingering problems and... March 16, 2020 [1](https://blog.carusele.com/author/jennifer-wagner/page/1) [2](https://blog.carusele.com/author/jennifer-wagner/page/2) [3](https://blog.carusele.com/author/jennifer-wagner/page/3) [4](https://blog.carusele.com/author/jennifer-wagner/page/4) [5](https://blog.carusele.com/author/jennifer-wagner/page/5) [...](https://blog.carusele.com/author/jennifer-wagner/page/7) [8](https://blog.carusele.com/author/jennifer-wagner/page/8) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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