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In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten years,...
Last week, we took a moment to break down how much time it takes to get an influencer marketing campaign up and running. Now, we're digging into the next phase of the campaign and looking at how long...
Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing
Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's...
It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing
It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...
Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...