Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's time to lock in your holiday influencers for the 2019 season.
Why Brands Need to Hire Holiday Influencers Now
At Carusele, our team follows many of the influencers we've partnered with over the past years on our personal social channels, and this past weekend we saw a huge number of creators already shooting content for brand holiday programs. This is huge. It means many of these influencers have already been hired, and many others already contacted, by brands for holiday campaigns.
Think about it. The standard preparation timeline for a Carusele influencer marketing campaign is about 30 days (for a program that will last about 30 to 45 days). Now, back that up even further for the holidays. Not only is the holiday season a high demand time for implementing marketing campaigns, but when it comes to working with influencers, you need to realize that these are real people. Many of them have other jobs, family commitments, and it's their holiday season too. So if you want to get the best influencers, you need to think about your holiday programs right now. If you wait until down the road many of these influencers will already have a contract with a competitor, be working in your category, or have their personal vacation time planned and reject your offer.
So as much as you may not be thinking about the different holidays coming up, the time to do so for your marketing plan for your influencer plan is right now. So contact us at Carusele or talk to your influencers today if you work with them directly. Then you'll be on the right track