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The Key To A Successful Influencer Brief
A Great Influencer Brief Leads to a Great Influencer Campaign The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including...
'Tis the Season to Start Locking in Your Holiday Influencers
Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's...
Who Actually Owns Sponsored Influencer Content?
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
Should Brands Require Influencer Exclusivity?
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post...