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The Key To A Successful Influencer Brief
The Key To A Successful Influencer Brief

A Great Influencer Brief Leads to a Great Influencer Campaign The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including...

'Tis the Season to Start Locking in Your Holiday Influencers
'Tis the Season to Start Locking in Your Holiday Influencers

Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because...

Who Actually Owns Sponsored Influencer Content?
Who Actually Owns Sponsored Influencer Content?

Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While this is not the first time the media and technology company...

Should Brands Require Influencer Exclusivity?
Should Brands Require Influencer Exclusivity?

Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog...

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