When it comes to influencer marketing, it's no longer a question of if brands are implementing campaigns, but how. The industry has now evolved into a multi-billion-dollar investment, but there are many brands out there implementing outdated approaches and premature strategies. Now more than ever, it’s crucial that marketers be able to identify and avoid the most common influencer marketing mistakes that could negatively impact their campaigns.
To help you avoid any influencer marketing faux pas, check out our on-demand webinar as Senior Vice President, Erin Ledbetter, and Citrix Content Manager, Beth Anne Balance, guide you through six specific influencer marketing mistakes, and more importantly, alternative solutions designed to optimize your influencer marketing strategy for success.