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Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy

You may be missing crucial opportunities if you're not targeting seniors on social media.

Carusele Selected as Finalist in Shorty Awards for work with Hallmark, Walgreens, and PepsiCo.

The influencer marketing agency's work with Hallmark, Walgreens and Pepsico co earned them a finalist spot in the short awards.

Five Unique Ways to Engage Influencers

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to...

Content Strategies for Retail Brands

Don't let your content strategies underperform any longer. For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus...

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Brand Influencer Marketing on the Rise for 2017

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...

Paying Celebs $187K for a Social Post? That’s Just Stupid!

Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...

The Change in Influencer Marketing from PR Strategy to Media Strategy

Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...

The Rise and Rise of Search on Social

Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...

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