--- title: The Carusele Influencer Marketing Blog | Digital Marketing description: Digital Marketing | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Seniors-on-Social-1-1.png?length=420&upsize=true&upscale=true&name=Seniors-on-Social-1-1.png)](https://blog.carusele.com/targeting-seniors-influencer-strategy) ##### [Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/targeting-seniors-influencer-strategy) You may be missing crucial opportunities if you're not targeting seniors on social media. July 10, 2017 ##### [Carusele Selected as Finalist in Shorty Awards for work with Hallmark, Walgreens, and PepsiCo.](https://blog.carusele.com/carusele-selected-finalist-shorty-awards-work-hallmark-walgreens-pepsico) The influencer marketing agency's work with Hallmark, Walgreens and Pepsico co earned them a finalist spot in the short awards. March 29, 2017 ##### [Five Unique Ways to Engage Influencers](https://blog.carusele.com/five-ways-engage-influencers) Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to... February 19, 2017 ##### [Content Strategies for Retail Brands](https://blog.carusele.com/content-strategies-retail-brands) Don't let your content strategies underperform any longer. For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus... February 7, 2017 ##### [Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing](https://blog.carusele.com/6-tips-maximize-your-influencer-marketing) If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your... January 16, 2017 ##### [Brand Influencer Marketing on the Rise for 2017](https://blog.carusele.com/brand-influencer-marketing-rise-2017) Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another... January 9, 2017 ##### [Five Trends that Will Impact Influencer Marketing in 2017](https://blog.carusele.com/five-influencer-marketing-predictions-2017) After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have... January 1, 2017 ##### [Paying Celebs $187K for a Social Post? That’s Just Stupid!](https://blog.carusele.com/paying-celebs-187k-social-post-thats-just-stupid) Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than... September 22, 2016 ##### [The Change in Influencer Marketing from PR Strategy to Media Strategy](https://blog.carusele.com/change-influencer-marketing-pr-strategy-media-strategy) Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in... September 15, 2016 ##### [The Rise and Rise of Search on Social](https://blog.carusele.com/rise-search-on-social) Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech... September 9, 2016 [1](https://blog.carusele.com/tag/digital-marketing/page/1) [2](https://blog.carusele.com/tag/digital-marketing/page/2) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)