--- title: The Carusele Influencer Marketing Blog | influencer identification description: influencer identification | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Seniors-on-Social-1-1.png?length=420&upsize=true&upscale=true&name=Seniors-on-Social-1-1.png)](https://blog.carusele.com/targeting-seniors-influencer-strategy) ##### [Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/targeting-seniors-influencer-strategy) You may be missing crucial opportunities if you're not targeting seniors on social media. July 10, 2017 ##### [These Gender-Bending Influencers are Reshaping the Beauty Industry](https://blog.carusele.com/gender-bending-influencers-reshaping-look-beauty-industry) The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the... November 8, 2016 ##### [The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers](https://blog.carusele.com/biggest-challenge-influencer-marketing-finding-relevant-influencers) Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting... August 10, 2016 [![8 Strategies For Building Influencer Relationships](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Samsung-Blogger-Buddies-3.jpg?length=420&upsize=true&upscale=true&name=Samsung-Blogger-Buddies-3.jpg)](https://blog.carusele.com/strategies-building-influencer-relationships) ##### [8 Strategies For Building Influencer Relationships](https://blog.carusele.com/strategies-building-influencer-relationships) As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a... April 28, 2016 ##### [Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit](https://blog.carusele.com/identifying-influencers-its-time-to-go-beyond-the-low-hanging-fruit) Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and... March 8, 2016 [1](https://blog.carusele.com/tag/influencer-identification/page/1) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)