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Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
You may be missing crucial opportunities if you're not targeting seniors on social media.
These Gender-Bending Influencers are Reshaping the Beauty Industry
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
8 Strategies For Building Influencer Relationships
As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a...
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...