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The Problem with Foot Traffic Studies in Influencer Marketing
The Problem with Foot Traffic Studies in Influencer Marketing

Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...

How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer Program By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way.   Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about.  It’s...

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