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4 Ways to Maintain Authentic Influencer Marketing

As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?  

Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy

You may be missing crucial opportunities if you're not targeting seniors on social media.  

How Walgreens Worked with Influencers to Drive App Downloads
How Walgreens Worked with Influencers to Drive App Downloads

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about...

Five Unique Ways to Engage Influencers

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to...

Three Reasons Influencer Marketing Must Be More than Just PR
Three Reasons Influencer Marketing Must Be More than Just PR

While PR is an effective tool, influencer marketing plays a much bigger role in the future.   PR used to involve sending a press release to newspapers, magazines and TV networks — traditional...

The Change in Influencer Marketing from PR Strategy to Media Strategy

Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...

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