--- title: The Carusele Influencer Marketing Blog | public relations strategy description: public relations strategy | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ##### [4 Ways to Maintain Authentic Influencer Marketing](https://blog.carusele.com/maintain-authentic-influencer-marketing) As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? May 31, 2018 [![Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Seniors-on-Social-1-1.png?length=420&upsize=true&upscale=true&name=Seniors-on-Social-1-1.png)](https://blog.carusele.com/targeting-seniors-influencer-strategy) ##### [Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/targeting-seniors-influencer-strategy) You may be missing crucial opportunities if you're not targeting seniors on social media. July 10, 2017 [![How Walgreens Worked with Influencers to Drive App Downloads](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Shopper-Marketing-article-for-WAG-Mobile-App-e1488385378780-1.png?length=420&upsize=true&upscale=true&name=Shopper-Marketing-article-for-WAG-Mobile-App-e1488385378780-1.png)](https://blog.carusele.com/walgreens-worked-influencers-drive-app-downloads) ##### [How Walgreens Worked with Influencers to Drive App Downloads](https://blog.carusele.com/walgreens-worked-influencers-drive-app-downloads) By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about... March 1, 2017 ##### [Five Unique Ways to Engage Influencers](https://blog.carusele.com/five-ways-engage-influencers) Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to... February 19, 2017 [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 ##### [The Change in Influencer Marketing from PR Strategy to Media Strategy](https://blog.carusele.com/change-influencer-marketing-pr-strategy-media-strategy) Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in... September 15, 2016 [1](https://blog.carusele.com/tag/public-relations-strategy/page/1) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)