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Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
You may be missing crucial opportunities if you're not targeting seniors on social media.
Five Trends that Will Impact Influencer Marketing in 2017
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
Why Organic Reach is Still Important to Influencer Marketing
Don't dismiss organic reach just yet... Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...