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5 Ways to Extend the Life of Your Media Budget
Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...
Recent Posts
Influencers: The Target Audience Brands Can't Afford to Ignore
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...
8 Strategies For Building Influencer Relationships
As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a...
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...