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The Problems Influencers Encounter When Working with Brands
Carusele influencers open up about some of the struggles they encounter when working with brands.
Influencer Tips: Image is Everything…
These influencer tips may be just the thing to elevate your influencer marketing career. We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing,...
Successful Influencers Share Tips for those Just Starting Out
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...
Ambassadors of More Than Just Beauty and Fashion
Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...
These Gender-Bending Influencers are Reshaping the Beauty Industry
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
New Study Proves ROI of Influencer Marketing
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...