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Is Your Influencer Marketing Strategy Built on Outdated Thinking?
Is Your Influencer Marketing Strategy Built on Outdated Thinking?

By Susan Flower Influencer marketing has matured significantly over the last several years—but a lot of the assumptions guiding how brands and agencies use it haven't kept pace. The result is a...

March 5, 2026
What Makes for a Good Influencer Marketing Agency Client
What Makes for a Good Influencer Marketing Agency Client

A good client is one that’s hard to find. Today, master the art of being a top-notch client and learn how it impacts both campaign managers and influencers in the marketing realm.

June 15, 2023
Brands: Stop Over-Generalizing Millennials

It's important for brands to understand that not all Millennials think alike.

June 8, 2015
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