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Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
You may be missing crucial opportunities if you're not targeting seniors on social media.
In Blogging for Business, Which Social Media Metrics Matter?
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
Learning the Language of Emojis
In an increasingly mobile world, we're breaking down 3 Reasons Why Marketers Should Learn the Language of Emojis. Aside from the occasional use of a simple or to ensure the recipient understood...