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How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same -- influencers...
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...