--- title: The Carusele Influencer Marketing Blog | Influencer marketing campaign (2) description: Influencer marketing campaign | the latest influencer marketing news, from Carusele (2) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![The FTC and Influencer Campaigns: Carusele’s Stance](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/2000px-US-FederalTradeCommission-Seal_svg_-300x300-1.png?length=420&upsize=true&upscale=true&name=2000px-US-FederalTradeCommission-Seal_svg_-300x300-1.png)](https://blog.carusele.com/the-ftc-influencer-campaigns-carusele) ##### [The FTC and Influencer Campaigns: Carusele’s Stance](https://blog.carusele.com/the-ftc-influencer-campaigns-carusele) It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups... December 12, 2016 [![Striking the Right Balance With Thumb-Stopping Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/I-Beat-Cancer-1.jpg?length=420&upsize=true&upscale=true&name=I-Beat-Cancer-1.jpg)](https://blog.carusele.com/striking-right-balance-thumb-stopping-content) ##### [Striking the Right Balance With Thumb-Stopping Content](https://blog.carusele.com/striking-right-balance-thumb-stopping-content) What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor... November 7, 2016 ##### [The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers](https://blog.carusele.com/biggest-challenge-influencer-marketing-finding-relevant-influencers) Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting... August 10, 2016 ##### [The Currency of Trust and its Impact on Influencer Marketing](https://blog.carusele.com/currency-trust-impact-influencer-marketing) Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from... July 28, 2016 [![5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Custom-Content-Aggregator-3.png?length=420&upsize=true&upscale=true&name=Custom-Content-Aggregator-3.png)](https://blog.carusele.com/ways-extend-life-media-budget) ##### [5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/ways-extend-life-media-budget) Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are... May 23, 2016 [![In Blogging for Business, Which Social Media Metrics Matter?](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/1-3.jpg?length=420&upsize=true&upscale=true&name=1-3.jpg)](https://blog.carusele.com/social-media-metrics-matter) ##### [In Blogging for Business, Which Social Media Metrics Matter?](https://blog.carusele.com/social-media-metrics-matter) Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it... May 16, 2016 ##### [When Consumers Use Ad Blockers, How Do You Deliver Your Message?](https://blog.carusele.com/millennials-use-ad-blockers) As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is... April 26, 2016 ##### [New Study Proves ROI of Influencer Marketing](https://blog.carusele.com/new-study-proves-roi-of-influencer-marketing) Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their... April 15, 2016 [1](https://blog.carusele.com/tag/influencer-marketing-campaign/page/1) [2](https://blog.carusele.com/tag/influencer-marketing-campaign/page/2) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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