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By Susan Flower Influencer marketing has matured significantly over the last several years—but a lot of the assumptions guiding how brands and agencies use it haven't kept pace. The result is a...
National crises expose the limits of digital culture, especially for influencers and brands built around constant visibility and authenticity. When the marketing playbook meets real-world trauma, the...
We have a lot of experience working with beauty brands doing influencer marketing. Over the years, we've seen some trends across the industry, whether you’re a drugstore brand operating at a lower...
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Engagement pods are not new, but usage seems to be increasing. If you haven’t paid attention to pods in the past, you may want to now. What Are Engagement PODs?
Unlike typical marketing campaigns, influencer marketing adds an additional level of complexity; the influencer. Get it right, and you have a highly efficient marketing campaign. Get it wrong, and it...
Influencer Marketing is Under Scrutiny Again Because of One Influencer When fashion influencer Marissa Fuchs’s marriage proposal started to play out across Instagram on her @fashionambitionist...
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With more than 150 influencer marketing campaigns under our belts, we know a thing or two about what works, and what doesn't. Don’t let these common mistakes derail your influencer marketing...
Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...
We’re always looking out for content creators that not only create gorgeous content but are able to craft a recipe that drives engagement. Through our work with a variety of food, retail and CPG...
At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...