--- title: "Infographic: 10 Influencer Insights to Guide your Strategy in 2018" description: Carusele and TapInfluence surveyed 790 influencers to inform brands how to enhance their influencer marketing as it becomes a multi-billion dollar industry. --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Feb 08 Infographic: 10 Influencer Insights to Guide your Strategy in 2018 Posted in [Brand Marketing](https://blog.carusele.com/tag/brand-marketing), [influencer](https://blog.carusele.com/tag/influencer), [Influencer Marketing](https://blog.carusele.com/tag/influencer-marketing), [influencer marketing strategy](https://blog.carusele.com/tag/influencer-marketing-strategy), [Influencer Marketing Webinar](https://blog.carusele.com/tag/influencer-marketing-webinar), [Influencer Webinar](https://blog.carusele.com/tag/influencer-webinar), [infographic](https://blog.carusele.com/tag/infographic), [webinar](https://blog.carusele.com/tag/webinar), [webinar recap](https://blog.carusele.com/tag/webinar-recap) - - - # Looking to optimize your influencer strategy?   Influencer marketing has come a long way since [first emerging in 2004](https://carusele.com/history-of-influencer-marketing/). Today, the industry has risen to be a multi-billion dollar industry and marketers are increasing their influencer budgets every year.However, as the industry expands there are still many misunderstandings that exist between marketers and influencers. Because of this, [Carusele](https://carusele.com/) and [TapInfluence](https://www.tapinfluence.com/) partnered together and surveyed over 750 influencers to better understand what it means to be an influencer and work in this ever-evolving industry. We asked a variety of questions, from their favorite channel to use for branded content, to what makes them more inclined to work with an unfamiliar brand, to understanding FTC compliance regulations and more. Now, we’ve compiled the most valuable insights from this survey and designed the following infographic in the hope that this material can help inform brands how to better work with influencers and create more meaningful campaigns together. [![Infographic: 10 Influencer Insights to Guide Your Strategy in 2018](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Infographic-1.jpg?width=1326&height=2048&name=Infographic-1.jpg)](https://attendee.gotowebinar.com/register/1888008087799289859) If you're interested in learning more about these insights, check out **[the on-demand webinar](https://attendee.gotowebinar.com/register/1888008087799289859)** featuring three influencers, [Janise Burrafato](http://www.mamainheels.com/), [Brandi Jeter Riley](https://www.mamaknowsitall.com/) and [Amber Day](http://www.amberdayfitness.com/), who shared their personal insights and experiences from the industry.         - - - ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jennifer Wagner", "url" : "https://blog.carusele.com/author/jennifer-wagner" }, "datePublished" : "2018-02-08T18:48:55.000Z", "headline" : "Infographic: 10 Influencer Insights to Guide your Strategy in 2018", "mainEntityOfPage" : { "@id" : "https://blog.carusele.com/infographic-influencer-strategy-2018", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.carusele.com/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png" }, "name" : "Carusele" } } ```