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'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing
This article originally appeared on Forbes.com, on August 7, 2018
7 Signs You May Need an Influencer Marketing Agency
thinking of hiring an influencer marketing agency? If so, we have seven insights to help you evaluate that decision.
How to Engage Generation Z with Influencer Marketing
Move over MILLENNIALs: Influencer Marketing and Generation Z
4 Ways You Think You’re FTC Compliant, But Not
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
The ABC’s of Influencer Selection
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...
Infographic: 10 Influencer Insights to Guide your Strategy in 2018
Looking to optimize your influencer strategy? Influencer marketing has come a long way since first emerging in 2004. Today, the industry has risen to be a multi-billion dollar industry and...
How Influencer Marketing is Making an Impact in the Cause Marketing World
The rise of influencer marketing has paved a new way for cause marketing initiatives. Influencer marketing is no longer the shiny, new trend it once was. Heading into 2017, 48 percent of marketers...
Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are...
Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...
3 Influencer Marketing Watch Outs to Ensure Your Campaigns are On Target
These influencer marketing watch outs are crucial to a successful campaign.