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Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy

Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy.   As Influencer marketing becomes a more common practice, brands and agencies are...

9 Ways Lifestyle Brands Can Maximize their Influencer Marketing ROI

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  

21st Annual Webby Awards Honors Carusele for Walgreens Mobile App Program

Carusele Honored For Advertising, Media & PR - Best Use of Native Advertising In The 21st Annual Webby Awards

Five Unique Ways to Engage Influencers

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to...

Content Strategies for Retail Brands

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus...

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Brand Influencer Marketing on the Rise for 2017

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...

Why Organic Reach is Still Important to Influencer Marketing

Don't dismiss organic reach just yet...   Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...

The Secret to Digital Content Marketing: Most of It Doesn’t Matter

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...

Striking the Right Balance With Thumb-Stopping Content
Striking the Right Balance With Thumb-Stopping Content

What makes content click-worthy?   The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...

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