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Measuring Sponsored Content Rates for Influencers
Measuring Sponsored Content Rates for Influencers

There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see ...

Six Weeks Later, Has Instagram's IGTV Been Successful?
Six Weeks Later, Has Instagram's IGTV Been Successful?

It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.

CGI Influencers: Why They're NOT the Future of Influencer Marketing
CGI Influencers: Why They're NOT the Future of Influencer Marketing

There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...

Why Brands Are Ditching Social-Celebrities for Micro-Influencers
Why Brands Are Ditching Social-Celebrities for Micro-Influencers

The winds are changing again for thehttps://carusele.com/what-is-influencer-marketing-carusele/ https://carusele.com/what-is-influencer-marketing-carusele/ industry as Unilever, Samsung, eBay, and...

Key Considerations as IGTV Starts to Grow
Key Considerations as IGTV Starts to Grow

There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.

3 Tips for Influencer Video Content
3 Tips for Influencer Video Content

Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...

Should Brands Require Influencer Exclusivity?
Should Brands Require Influencer Exclusivity?

Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog...

Are Virtual Influencers the Future of Influencer Marketing
Are Virtual Influencers the Future of Influencer Marketing

Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?  

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017.   Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...

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