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Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney...
There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new...
It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post...
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...