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3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams

What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced...

How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer Program By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data
Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing

How Walgreens Worked with Influencers to Drive App Downloads
How Walgreens Worked with Influencers to Drive App Downloads

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about...

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Brand Influencer Marketing on the Rise for 2017

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017.   Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...

The Secret to Digital Content Marketing: Most of It Doesn’t Matter

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...

Three Reasons Influencer Marketing Must Be More than Just PR
Three Reasons Influencer Marketing Must Be More than Just PR

While PR is an effective tool, influencer marketing plays a much bigger role in the future.   PR used to involve sending a press release to newspapers, magazines and TV networks — traditional...

The Value of Producing Evergreen Content
The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

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