--- title: The Carusele Influencer Marketing Blog | ROI description: ROI | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![3 Questions CEOs Should Be Asking Their Influencer Marketing Teams](https://blog.carusele.com/hs-fs/hubfs/Carusele%20Influencer%20Marketing%20-%20Diary%20of%20a%20Debutante%20for%20Jared%20the%20Galleria-1.png?length=420&upsize=true&upscale=true&name=Carusele%20Influencer%20Marketing%20-%20Diary%20of%20a%20Debutante%20for%20Jared%20the%20Galleria-1.png)](https://blog.carusele.com/3-questions-ceos-should-be-asking-their-influencer-marketing-teams) ##### [3 Questions CEOs Should Be Asking Their Influencer Marketing Teams](https://blog.carusele.com/3-questions-ceos-should-be-asking-their-influencer-marketing-teams) What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced in... July 17, 2019 [![How to Measure the ROI of An Influencer Campaign](https://blog.carusele.com/hs-fs/hubfs/Carusele%20Influencer%20Marketing%20-%20Sunny%20Circle%20Studio%20at%20Bed%20Bath%20and%20Beyond-1.png?length=420&upsize=true&upscale=true&name=Carusele%20Influencer%20Marketing%20-%20Sunny%20Circle%20Studio%20at%20Bed%20Bath%20and%20Beyond-1.png)](https://blog.carusele.com/how-to-measure-the-roi-of-an-influencer-campaign) ##### [How to Measure the ROI of An Influencer Campaign](https://blog.carusele.com/how-to-measure-the-roi-of-an-influencer-campaign) The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the... July 15, 2019 [![Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/adolescent-bag-beautiful-919436-1024x734-1.jpg?length=420&upsize=true&upscale=true&name=adolescent-bag-beautiful-919436-1024x734-1.jpg)](https://blog.carusele.com/conversion-optimized-influencer-programs) ##### [Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data](https://blog.carusele.com/conversion-optimized-influencer-programs) Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing August 7, 2018 [![How Walgreens Worked with Influencers to Drive App Downloads](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Shopper-Marketing-article-for-WAG-Mobile-App-e1488385378780-1.png?length=420&upsize=true&upscale=true&name=Shopper-Marketing-article-for-WAG-Mobile-App-e1488385378780-1.png)](https://blog.carusele.com/walgreens-worked-influencers-drive-app-downloads) ##### [How Walgreens Worked with Influencers to Drive App Downloads](https://blog.carusele.com/walgreens-worked-influencers-drive-app-downloads) By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about... March 1, 2017 ##### [Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing](https://blog.carusele.com/6-tips-maximize-your-influencer-marketing) If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your... January 16, 2017 ##### [Brand Influencer Marketing on the Rise for 2017](https://blog.carusele.com/brand-influencer-marketing-rise-2017) Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another... January 9, 2017 ##### [Five Trends that Will Impact Influencer Marketing in 2017](https://blog.carusele.com/five-influencer-marketing-predictions-2017) After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have... January 1, 2017 ##### [The Secret to Digital Content Marketing: Most of It Doesn’t Matter](https://blog.carusele.com/digital-content-marketing-secret) Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content... November 16, 2016 [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 [![The Value of Producing Evergreen Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Lentil-and-Carrot-Tart-with-Lentil-Crust-6-of-6-200x300-1.jpg?length=420&upsize=true&upscale=true&name=Lentil-and-Carrot-Tart-with-Lentil-Crust-6-of-6-200x300-1.jpg)](https://blog.carusele.com/value-evergreen-content) ##### [The Value of Producing Evergreen Content](https://blog.carusele.com/value-evergreen-content) When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S.... August 30, 2016 [1](https://blog.carusele.com/tag/roi/page/1) [2](https://blog.carusele.com/tag/roi/page/2) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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