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New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way.   Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about.  It’s...

In Blogging for Business, Which Social Media Metrics Matter?
In Blogging for Business, Which Social Media Metrics Matter?

Measurement matters, but are you measuring the right social media metrics?   Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success,...

Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience.   Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

New Study Proves ROI of Influencer Marketing

Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing   In what is great news for marketers needing to prove the effectiveness of their...

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