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Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...